Background
Stealth Communications is a leading internet service provider in New York City. They have patented technology that allows their fiber optic cables to send data up to 100 Gb/second. Naturally, the types of businesses that need their service are larger corporations, as well as high-end real estate developers. They are facing challenges to the fact that most people that make the decision about internet service, don't really understand the internet.
Strategy
The solution to their challenge is by stripping down all the jargons about the internet. We position them as this ultra friendly, non-intimidating tech company by utilizing friendly (almost kid-like illustrations) to showcase their product and features.
Explain features in simple language
All of the internet features are explained in simple language while maintaining the visual language of the brand.
Group the product base on the audience
How do we sell internet service without getting deep into the jargon? The solution is to let the audience identify who they are. By doing so, they choose the right package with the right features without having to study the package features.
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