DEFINE THE BUSINESS

Sea Monster is a collaboration project between us and Aqua Best. We kickstart this business as a pop-up in front of Aqua Best in Lower East Side in June 2020 serving Southeast Asian style grilled seafood.

With the playful name of the business, we took cues from the comic book language and developed the entire visual language of the brand.

DESIGN THE PRODUCTS

We kickstart sea monster menu with three different grilled seafood, lobster tail, skate wings, and shrimp skewers in 2 signature sauce flavors; Sea Monster signature sambal belacan, and tamarind palm sugar glaze. 

LEVERAGE THE SOCIAL MEDIA

We integrate social media into our operation. We use it as a place for us to announce our pop-ups, promote our menu, engages our customers, and a place for people to place their pre-orders.