Ronald McDonald House is a non-profit organization that provides accommodation for families whose kids undergoing medical treatments. This organization sets up and run facilities nearby hospitals all over the world. The one we have a close relationship with is The Ronald MacDonald House of Long Island.
Our first ever collaboration with Ronald Mc.Donald House of Long Island was through an invitation by Input Creative Studio and New York School of Interior Design. They have the task to design one of the room within this wonderful facility via an Initiative called “Project Design” by Kravet, a purveyor of high quality interior fabrics. We’ve collaborated on design and entrust Corse to design a mural for the main wall within the room.
Putting ourself in the shoes of the families that will be living in that room, we decided to design an interactive mural that allows the children to interact and play. Taking the inspiration from the Japanese fable, Momotaro, we designed a new superhero character for these kids called “the peach boy” that teaches the importance to fight courageously in the battle they have in life.
Our second collaboration involved a holiday picnic event that the Ronald Mc.Donald House Host. We take part in this event by helping organize, as well as donating a one fo a kind picnic basket that we designed and produced in house in our studio. This basket takes inspiration from the Japanese Kusudama, the art of creating a ball of flowers made of constructed paper. The end result is a very playful picnic basket, that always bring smile to whoever use it. This picnic basket then was auctioned and 100% of the proceed goes towards the charity.
Build The House was an initiative that we proposed to create a visualization tool for people who consider donating to the charity. Each of the toy block representing the maintenance cost of the house, such as $150 covers the cost of a family to stay for one night, $300 stock the pantry for the day, and so forth. Depending on the amount of the donation, people were given these block as a token of gratification. All the blocks are collectibles, which also encourage people to donate more for the charity.
Small Fries is Ronald McDonald House your professional council. The goal for this group is to raise money for the house every year, as well as spreading the awareness among the young professional network. Being the first initiators for the group, we were given the task to create an identity for this council. We want it to be silly, fun, yet official, so we created a french fries seal that is applicable to any graphics as identifier.
Project Happy Holidays is the first program that came out from the Small Fries young professional council. It’s a holiday market/cocktail party, to raise money for the charity. To promote this event, we constructed a poster that is made of handmade toys. Each toy is actually a letter, and every single one was produced in-house in our studio. Once the event is over, this “poster” is then donated to the House for the kids to play.
"Build the House" campaign has been awarded "International Design Award" by the IDA Design Awards in 2017.