Nixtamal is a classic taqueria originally located in Corona, Queens. In 2019 it's moved its operation to Lower East Side inside the Market Line. This taquería pride themselves in making their own tortilla, and the name of the business is derived from Nixtamalization, a process of preparation for maize for tortilla by cooking it in alkaline water.
To differentiate Taqueria Nixtamal from its wholesale division, Tortilleria Nixtamal, we developed new brand identity. The new brand comes with its own color palette, photography, and rules for typography to ensure the distinction between the subsidiary of businesses is made clear in the eye of the customer.
During the 2020 pandemic, we worked with Taqueria Nixtamal to develop a series of taco kits, take-home chips and guacamole, and provided them with a new packaging system. We also support them by bootstrapping a simple e-commerce website that allows them to sell their kits online, as well as creating the photography assets for their marketing purposes.