The first project with the School of Visual Arts was a collaboration project with Kevin O'Callaghan, the chair of the 3D design department of SVA, and his team. The project was in the form of a giant frame that sits in the Rockefeller Center south plaza. This installation is meant to address the electronic waste generated in our society. We set up bins, took the electronic waste donation from the public, and we created artwork out of it. The end result is a 16x18 feet frames decorated with over 3500 smartphones, keyboards, and old flip phones. This artwork sits in the Rockefeller center for 5 days and was included as a program for the Today Show.
The second project for the School of Visual Arts was also in collaboration with Kevin O'Callaghan. The SVA MFADesign was invited to exhibit the student work at the annual International Contemporary Furniture Fair (ICFF). For this, we designed a big replica of the iconic IKEA chair, which is also the base product for the student project. We use the same materials to create a shelving unit for the wall and designed the entire graphic in the booth. This booth ended up winning the SVA MFAD the ICFF editors award for the best booth category.
The third project we worked on with Kevin O'Callaghan was for Bravo Television. We designed and rendered a large outdoor salon that sits at the Military Island in Times Square. For that one day, the public can get a free haircut from the contestant of Shear Genius, as part of the promotion of their second season.
Working with the legendary director, Bob Giraldi, who plays key role in music video revolution, we designed a website for the MPS Directing department. The new website is designed to highlight the program, showcase student work, and to increase enrollment.
Working with the Visual Arts Press, we designed a series of 3-dimensional lettering for the campus virtual tour. This VR feature was requested by the admission department for prospective students to get a feel of the campus life and environments. Experience it HERE.
Working closely with Steve Heller, and Lita Talarico, the two co-chairs and the entire staff of the MFA Design department, we designed and developed a new website as part of the 20th year anniversary celebration of the program. The new website is designed to explain the program, accommodate the legacy content, prepare a framework for future content, as well as host the students work and thesis projects.
NBC installation was displayed at Rockefeller Center for 5 days and was included as part of the NBC Today Show program.
The booth for SVA MFAD at ICFF won the ICFF Editors Award for "Best Booth."